Asia Keli is a multidisciplinary designer based in Honolulu. She specializes in branding, packaging, and merchandise design.



Packaging

Ethel M Chocolates


Campaign Design

Skate Like A Girl


Web + Social

Hydropeptide


Branding + Packaging

Ubuna Beauty


Packaging

Kayo Body Care




 

© 2026 Asia Keli

Skate Like A Girl

Wheels of Fortune (WOF) 12


Event Branding, Merchandise Design


Skate Like A Girl is a non-profit organization providing a unique approach to empowerment through skateboarding. Each year, they serve thousands of individuals through a variety of inclusive programs and events.

Every two years, the organization hosts Wheels of Fortune (WOF) – a global gathering of skateboarders in Seattle, Washington. Three full days of games, education, and celebration culminates in a jam-style skate competition.

I had the honor of working with the organization marketing director on developing the branding & merch for the event campaign. This included designing the event-exclusive wheels, featuring illustrations by Bailey Stewart, produced in collaboration with Spitfire.


Illustration: Bailey Stewart
Photography Credit: Skate Like A Girl, Spitfire Wheels, Nam-Chi Van