Skate Like A Girl
Wheels of Fortune (WOF) 12
Event Branding, Merchandise Design
Skate Like A Girl is a non-profit organization providing a unique approach to empowerment through skateboarding. Each year, they serve thousands of individuals through a variety of inclusive programs and events.
Every two years, the organization hosts Wheels of Fortune (WOF) – a global gathering of skateboarders in Seattle, Washington. Three full days of games, education, and celebration culminates in a jam-style skate competition.
I had the honor of working with the organization marketing director on developing the branding & merch for the event campaign. This included designing the event-exclusive wheels, featuring illustrations by Bailey Stewart, produced in collaboration with Spitfire.
Illustration: Bailey Stewart
Photography Credit: Skate Like A Girl, Spitfire Wheels, Nam-Chi Van